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Programs : Brochure

This is the program brochure page.
  • Locations: Tokyo, Japan
  • Program Terms: Summer
  • Cost Sheets: Summer
  • This program is currently not accepting applications.
Program Description

This program is not yet open for applications for Summer 2020.
Please click "Save to Favorites" above to add this program to your list of favorites and be notified once updated details and the application become available in the future.


Tokyo City View
Sports Arena

Join us for an exciting exploration of marketing at the 2020 Olympic Games in Tokyo, Japan. This experiential program based in Tokyo will enable students to be immersed in the world of marketing and the operations of one of the world's biggest events: the Olympic Games. Executives from partner brands will provide their insights into their activation strategies and will give behind the scenes looks at how they execute this massive undertaking. Students will be tasked with becoming experts on Olympic partnerships and the revenue, branding and activation strategies surrounding this mega event while also being exposed to the cultural, economic, and social hub of Japan.

Quick Facts

  • July 22 - August 5, 2020

  • 14 nights in Tokyo, Japan during the Summer Olympic Games!

  • Tours of sponsor activations, Olympic venues and cultural sites

  • Interaction with Olympic and corporate executives

  • 4 week online Olympic sponsor brand assessment prior to departure

  • Earn 3 upper division credits

  • Space is limited. Apply early! 


Application Requirements

To apply for this program, click the "Apply Now" button above. This will generate an online application with the requirements listed below. Please also refer to the "Academics" tab for specific eligibility information. Note: Non-ASU students should consult these instructions before applying.


Tokyo Olympic Big Sight


Location Details


The bustling capital of Japan since 1869, Tokyo is the cultural, economic and social hub of Japan. Selected as the first Asian city to host the Olympic Games twice, Tokyo is home to over 50 Fortune global 500 companies and boasts the most Michelin star rated restaurants of any country in the world. Steeped in ancient history, Tokyo offers an exciting mix of both traditional reverence and modern novelties intersecting to create the world’s most populous and exciting metropolis. With additional build up and investment directed towards the Olympics, Tokyo welcomes the world to experience this wonderful city.


Visa Information

It is each student’s responsibility to independently determine if a visa is necessary for travel to any foreign countries visited on this program. Limited information may be provided by the ASU Study Abroad Office, your faculty director, and/or partner organizations/institutions. Where visas are required, failure to obtain a visa may result in your inability to participate and, ultimately, your withdrawal from the program, subject to the terms of the Study Abroad Payment and Withdrawal Policies

Consult this page for additional information regarding visas. If you need assistance securing a U.S. Passport, visit the ASU U.S. Passport Acceptance Office in Tempe.

PLEASE NOTE: Visa requirements for non U.S. citizens may differ from those for U.S. citizens; students who are not U.S. citizens are advised to contact their International Coordinator and begin independently researching the visa requirements for their nationality as soon as possible.


Eligibility Requirements

Open to W. P. Carey Sports Business Majors with a minimum GPA of 3.00.
Marketing majors may contact the faculty director to be considered for the program.

  • MKT 311 with a C or better


All students will enroll in the following course for a total of 3 credits: 
  • MKT 494: Tokyo 2020: Marketing and the Olympics


Tokyo Street at Night


Faculty Directors

Daniel McIntosh
Department of Marketing
W. P. Carey School of Business
BAC 477 
Phone: 480-727-9476

Christopher Lee
Clinical Assistant Professor
Department of Marketing
W. P. Carey School of Business
BAC 493
Phone: 480-965-5452


Daniel McIntosh
Christopher Lee


Olympics Rings

Program Housing

Students will share rooms in hostel accommodations. 

Special Considerations

Below you will find information that may help you in planning for your study abroad experience. Early discussions and planning can help to support you in having a positive experience abroad. We invite you to meet with the International Coordinator for this program to discuss any questions or concerns you may have.

Physical Considerations

Study abroad participants may find themselves walking or taking public transit abroad more frequently than they are accustomed at their home campus.

Disability Accommodations Abroad

Individuals with disabilities can and do study abroad, but may find accessibility and accommodation in one of more of this program’s locations very different from the United States. In Japan, older building are not likely to have been retrofitted for accessibility. At major train stations, airports, and hotels, travelers with disabilities should encounter few accessibility problems, although many smaller stations are inaccessible to those who cannot climb stairs.

In general, the Study Abroad Office cannot guarantee access to public transportation, buildings, or public sites on this program. Any student who anticipates needing any kind of special accommodation due to a disability should contact the ASU Study Abroad Office early in the planning process to investigate the availability of accommodations (including accessible facilities) on this specific program. Contact the Disability Resource Center and your Disability Access Consultant to include them in the discussion; be sure to give your Disability Access Consultant permission to speak with the Study Abroad Office on your behalf. You can find additional information and resources on our Students with Disabilities page.

LGBTQIA Students Abroad

Students of diverse sexual orientations or gender identities will find that the social climate, laws, and norms of other cultures will often differ from the U.S. If you identify as a lesbian, gay, bisexual, trans, or queer student - or if you are still exploring your identity - you may face unique challenges when traveling abroad. 

We encourage students who identify as members of the LGBTQIA community to visit the U.S. Department of State website for helpful information about laws and attitudes in this program’s locations, including pre-travel tips and advice on staying safe while abroad. You can find additional information and resources on our LGBTQIA Students page.

Gender Identity Abroad

When traveling abroad, you may find different gender roles and norms than you’re used to. It’s possible that you may be treated differently or be expected to treat others differently based on your (or their) gender identity. 

You can find additional information and resources on our Gender Identity Abroad page.

Racial and Ethnic Minorities Abroad

Students of different ethnic and racial backgrounds may encounter unique challenges transitioning from life here in the United States to life as a student living abroad, including but not limited to access to personal care products and services. In Japan, the population is ethnically homogenous, so some students may experience more attention, comments, and questions, both positive and negative. In Japan, the population is ethnically homogenous, so some students may experience more attention, comments, and questions, both positive and negative.

You can prepare yourself for the situations you may experience by researching the ethnic composition of your host country and exploring its history of racial and ethnic relations. We encourage students to start that research on our Racial and Ethnic Minority Students page.


Cost Information

The Program Fee for Summer 2020 is TBD.

Program Fee includes: tuition for 3 credits, shared housing, daily breakfast, a welcome meal, ground transfers to scheduled activities and between locations, public transport to scheduled business visits and cultural activities, course-related site visits, cultural excursions, ASU faculty support, orientation and international health insurance. Not included: Airfare, passport & visa fees, some meals, personal expenses, and miscellaneous items.

Faculty Directed program participants are also responsible for paying a non-refundable $50 Application Fee, in addition to the Program Fee listed above. All other costs associated with participation in the program are the responsibility of the individual student. Be sure to reference the program cost sheet for information on program fees and any additional estimated expenses.

The program may allow for time which can be spent in non-program activities. Participants may wish to travel, sight-see or participate in activities or events in which they have a personal interest. Please note that the participant is fully responsible for making arrangements and for all costs of transportation, lodging, food and additional expenses that may be associated with any non-Program activities.


Funding Your Study Abroad Program

Studying abroad is an investment in your future, which requires careful planning and management. However, the personal, academic, and professional rewards that you will gain from this experience will last a lifetime. You should carefully consider costs, budgets and financing when selecting and preparing for your experience abroad. If you have questions at any step of the process, we encourage you to reach out to your International Coordinator for guidance.

Steps to Financing Your Study Abroad Program

  1. View the program Cost Sheet to find a breakdown of program expenses.
  2. Attend a Financing Your Study Abroad Workshop.
  3. Consider your Financial Aid options.
  4. Search and Apply for Scholarships and Grants.
  5. Exhaust your options by exploring Additional Funding Resources including our Community-Based Funding Guide.
  6. View our  Financing Your Study Abroad Program Handbook for more information, including Payment Information.

Unique Funding Opportunities for This Program


Dates & Deadlines

There are currently no active application cycles for this program.

This program is currently not accepting applications.