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Programs : Brochure

This is the program brochure page.
  • This program is currently not accepting applications.
Program Description
Please note: this program has been cancelled for Summer 2020.


Cannes Harbor View

Cannes Lions Festival Banner

   Quick Facts


  • June 15- July 3, 2020

  • Three cities, two countries: Paris and Cannes, France + Barcelona, Spain

  • Two courses are specifically built around the week-long Cannes Lions International Festival of Creativity – which you will attend!

  • Earn 6 Credits 

  • Study the ways and means of the best and brightest creative minds

  • Understand how top brands develop winning strategy.

  • Visit brand and agency headquarters

  • Workshops and talks by leaders of major brands and exceptional creative leaders.

  • 16,000 delegates from some 4,700 companies = employment networking

  • Attend the award ceremonies

  • View the mind-boggling creativity! 

  • Eligible for the W.P. Carey School of Business Study Abroad Scholarship 

  • GPA of 3.0; successful completion of either MKT 300, 302, 303, or 390 OR currently enrolled for Fall 2019 or Spring 2020

  • Space is limited. Apply early!

Application Requirements

To apply for this program, click the "Apply Now" button above. This will generate an online application with the requirements listed below. Please also refer to the "Academics" tab for specific eligibility information. Note: Non-ASU students should consult these instructions before applying.

  • Electronically sign our standard signature documents:
    • Acknowledgement of Application
    • Medical Authorization & Release
    • Study Abroad Office Payment & Withdrawal Policies
    • Study Abroad Office Student Agreement
  • Submit emergency contact details

  • Submit summer program fee billing preference


Louvre Pyramid

Cannes street view

Parc Guell


Location Details

Known for beautiful cobbled streets, café culture, and of course the iconic Eiffel Tower, Louvre, and Notre Dame Cathedral – Paris is more than just a destination for history and culture. Experience, first-hand, why Paris is also one of the world’s most vibrant, enterprising and creative cities. The City of Lights is an important hub for enterprise and a city where leading international ad agencies thrive –DDB France, Grey, M&C Saatchi, McCann, Ogilvy & Mather, Havas and TBWA\France. Paris is fast becoming a leader in innovation, with a fast-growing startup scene commanding projects from some of the world's biggest brands – Valtech, Hula-Hoop, Lieu Commun, En 3 Mots and Merci-Michel are worthy of a mention. Discover how welcoming and dynamic Paris really is.
Cannes serves a backdrop for students to study how international brands develop a winning strategy; and how the creatives charged with executing this strategy manifest it in ways that move beyond the boundaries of our imagination.  The Cannes Lions International Festival of Creativity ( is the largest and most influential festival of its kind. During one week in June each year, Cannes transforms into a global meeting place for those engaged in branding, product innovation, marketing, technology, advertising, media, design, and entertainment. It is five days of talks, workshops, networking events, classes and awards shows for people in the branded communications, marketing, design, tech, media and entertainment industries. In short, Cannes Lions is a catalyst for great ideas.
What makes a for a perfect study abroad city? If it is a mind-boggling architecture, a creative scene that has few rivals, copious sunshine (and its own beach) – Barcelona is your kind of place. It’s no surprise that Barcelona is overflowing with talented agencies and people. Creative industries in Barcelona represents 11% of the workforce – and this number is growing. Top agencies include LOLA Mullen Lowe, LOUD, Fragment and Hommu. Barcelona overflows with opportunities for inspiration. 

Visa Information

It is each student’s responsibility to independently determine if a visa is necessary for travel to any foreign countries visited on this program. Limited information may be provided by the ASU Study Abroad Office, your faculty director, and/or partner organizations/institutions. Where visas are required, failure to obtain a visa may result in your inability to participate and, ultimately, your withdrawal from the program, subject to the terms of the Study Abroad Payment and Withdrawal Policies

Consult this page for additional information regarding visas. If you need assistance securing a U.S. Passport, visit the ASU U.S. Passport Acceptance Office in Tempe.

PLEASE NOTE: Visa requirements for non U.S. citizens may differ from those for U.S. citizens; students who are not U.S. citizens are advised to contact their International Coordinator and begin independently researching the visa requirements for their nationality as soon as possible.


Eligibility Requirements

  • GPA of 3.0; successful completion of either MKT 300, 302, 303, 390, or 395 OR currently enrolled for Fall 2019 or Spring 2020

  • Due to Cannes Lions Festival ticketing restrictions, students born before June 26, 1996 may NOT be able to participate in this program. If you meet the eligibility requirements listed below but were born before this date, please contact Natalie Coveyduck for additional details.


Students must enroll in both courses for a total of 6 credits. 

This Cannes Lions Festival centric course offers ASU students an unrivaled opportunity to understand what makes for winning brand strategy and how to go about creating one.
MKT 494: International Branding: Defining and Developing Winning Strategy (3 Credits) Marketing Electives for the Marketing Certificate / General Business Electives / Global Business Electives for the International Business Certificate.
Gain insight into how to keep brands fresh, relevant, and successful. Discover ways to grow a brand without jeopardizing creativity. Learn how to provide inspiration and clear guidance to development teams. Find out how to give creative briefings, without boxing-in collaborators. See how co-creating products and services can jump-start success. Explore how creativity in design and promotion drives revenue and market share. Learn what successful work looks like (metrics and measurements).
MKT 494: Crafting Brand Experiences: Creativity in Action (3 Credits) Marketing Electives for the Marketing Certificate / General Business Electives / Global Business Electives for the International Business Certificate.  
Study the ways and means of the best and brightest creative minds and explore how to produce interesting work that builds strong brands while inspiring people all over the world. Learn how agencies employ creativity and design thinking to meet client challenges. Develop means to empower ambitious and passionate people (like yourself) and to exude confidence with clients. Find out where to look for inspiration. Explore how to come up with original and big ideas. Gain insight into how to manage the relationship between the idea, media channel and client.

Cannes Lions Festival Sign

Students with laptops

Student with book on balcony


Faculty Director

Dr. Nancy Gray
Clinical Asst. Professor
Department of Marketing
W.P. Carey School of Business
BAC 495

Support Staff

Michelle Laws
International Programs Coordinator, Sr.
W.P. Carey School of Business
BA 160D


Nancy Gray Headshot
Dr. Gray

Michelle Laws
Michelle Laws


French Hotel

Program Housing

Housing will be in centrally-located, shared rooms within each city.


Special Considerations

Below you will find information that may help you in planning for your study abroad experience. Early discussions and planning can help to support you in having a positive experience abroad. We invite you to meet with the International Coordinator for this program to discuss any questions or concerns you may have.

Physical Considerations

Study abroad participants may find themselves walking or taking public transit abroad more frequently than they are accustomed at their home campus.

Disability Accommodations Abroad

Individuals with disabilities can and do study abroad, but may find accessibility and accommodation in one of more of this program’s locations very different from the United States. For example, in France, while there are a variety of accessible forms of transportation, Paris Metro stations remain largely inaccessible to people with mobility disabilities. Students may find that sidewalks are narrow and uneven, and cobblestone streets make access difficult in some areas. In Spain, the level of accessibility varies across the country (with major cities having made great strides in making museums and other public buildings accessible to those with physical disabilities). Most buses in major cities have ramps to accommodate wheelchairs, and many metro stations have elevators; taxis that can accommodate wheelchairs are available but need to be booked in advance. In historic areas, side-walks can be narrow and have uneven surfaces.  

In general, the Study Abroad Office cannot guarantee access to public transportation, buildings, or public sites on this program. Any student who anticipates needing any kind of special accommodation due to a disability should contact the ASU Study Abroad Office early in the planning process to investigate the availability of accommodations (including accessible facilities) on this specific program. Contact the Disability Resource Center and your Disability Access Consultant to include them in the discussion; be sure to give your Disability Access Consultant permission to speak with the Study Abroad Office on your behalf. You can find additional information and resources on our Students with Disabilities page.

LGBTQIA Students Abroad

Students of diverse sexual orientations or gender identities will find that the social climate, laws, and norms of other cultures will often differ from the U.S. If you identify as a lesbian, gay, bisexual, trans, or queer student - or if you are still exploring your identity - you may face unique challenges when traveling abroad. 

We encourage students who identify as members of the LGBTQIA community to visit the U.S. Department of State website for helpful information about laws and attitudes in this program’s locations, including pre-travel tips and advice on staying safe while abroad. You can find additional information and resources on our LGBTQIA Students page.

Gender Identity Abroad

When traveling abroad, you may find different gender roles and norms than you’re used to. It’s possible that you may be treated differently or be expected to treat others differently based on your (or their) gender identity. 

You can find additional information and resources on our Gender Identity Abroad page.

Racial and Ethnic Minorities Abroad

Students of different ethnic and racial backgrounds may encounter unique challenges transitioning from life here in the United States to life as a student living abroad, including but not limited to access to personal care products and services. For example, in France, racism and discrimination do occur, but seem to be directed more towards immigrants from Africa or the Middle East.

You can prepare yourself for the situations you may experience by researching the ethnic composition of your host country and exploring its history of racial and ethnic relations. We encourage students to start that research on our Racial and Ethnic Minority Students page.


Cost Information

The Program Fee for Summer 2020 is $8,515.

Program Fee includes: tuition for 6 ASU credits, shared housing, transfers between Paris and Cannes and Cannes and Barcelona, local transportation, pass for the Cannes Lions festival, course-related activities, and international health insurance. Not included: trans-Atlantic airfare, most meals, passport, books and personal expenses.

Faculty Directed program participants are also responsible for paying a non-refundable $50 Application Fee, in addition to the Program Fee listed above. All other costs associated with participation in the program are the responsibility of the individual student. Be sure to reference the program Cost Sheet for information on program fees and any additional estimated expenses.

The program may allow for time which can be spent in non-program activities. Participants may wish to travel, sight-see or participate in activities or events in which they have a personal interest. Please note that the participant is fully responsible for making arrangements and for all costs of transportation, lodging, food and additional expenses that may be associated with any non-Program activities.


Funding Your Study Abroad Program

Studying abroad is an investment in your future, which requires careful planning and management. However, the personal, academic, and professional rewards that you will gain from this experience will last a lifetime. You should carefully consider costs, budgets and financing when selecting and preparing for your experience abroad. If you have questions at any step of the process, we encourage you to reach out to your International Coordinator for guidance.

Program applicants may apply for the WPC Study Abroad Scholarship!

Steps to Financing Your Study Abroad Program

  1. View the program Cost Sheet to find a breakdown of program expenses.
  2. Attend a Financing Your Study Abroad Workshop.
  3. Consider your Financial Aid options.
  4. Search and Apply for Scholarships and Grants.
  5. Exhaust your options by exploring Additional Funding Resources including our Community-Based Funding Guide.
  6. View our  Financing Your Study Abroad Program Handbook for more information, including Payment Information.


Dates & Deadlines

There are currently no active application cycles for this program.

This program is currently not accepting applications.